At all times, an efficient online payment medium makes the difference in an e-commerce. But it is on dates like Black Friday and Christmas that the choice of online payment medium gains more importance. The numbers confirm this: these are the dates that drive sales of American e-commerce. In 2016, for example, e-commerce grew 11% more than the previous year. Only Black Friday accounted for 25% of that total. Christmas, in 2016, grew 3.8% compared to 2015.
The increase in sales reflects the greater adherence of American e-commerce to promotions on special dates. According to the Paypal technical support in 2015, 89.4% of the companies in the sector joined Black Friday. But even knowing the dates are important, there are entrepreneurs who miss the opportunity. They create promotions, they make noise, they invest in divulgation, but they forget that it is a period of high demand. Result: Problems with finalizing purchases are among the most common consumer complaints on Black Friday.
Think about the loss: at a date that should have more sales, what grows is the number of abandoned carts. In a situation like this, analyze whether the online payment medium supports the increase of accesses and purchases. The platform needs to be robust to withstand the promotion period without falling while continuing to complete sales.
Credibility of online payment means makes a difference
One good reason to watch out for the online payment medium is the weather created around the date. The customer becomes more anxious and demanding. We only talk about promotions in all media. That is, the exposure is great and this attracts consumers from different profiles to the websites. Everyone wants to buy and have a positive experience. The site is “under surveillance” and failures in the final stage of the buying process are not forgiven. Rather, they are shared on social networks and complaint sites. This scratches the image of e-commerce and hurts plans to sell and bill more with the special date.
There is a lot of expectation around the dates and this can become frustrated if not treated with attention. That is why it can not be any online payment method. And it needs to be an experienced one that goes beyond the standard technology offer. Let them be a partner with know-how and understanding the importance of the dates for the company’s cashier. And that offers efficiency, practicality and easy navigation, besides having credibility and transmit confidence to the client.
The best solution is an online payment medium that has sales referrals on special dates. You need to know if there is a preparation for dates like this (Black Friday, Christmas and others like Valentine’s Day). For example, if there is a booster on the servers and the support team. Also, check which guidelines the online payment method makes to your users to secure more sales.
Paypal, an online payment medium that is a world reference, is an example and moreover, paypal can be accessed best from the Kindle so if it’s not working well just ask yourself “What is the phone number for Amazon Kindle customer service?”. The company has already promoted actions focused on Black Friday including reports and articles targeting consumers on the date. Therefore, Paypal is recognized for its efficiency and this may favor sales on special dates. Those who buy via Paypal have already highlighted in research the safe way to pay and the payment process (fast).
For more information visit here http://www.customerhelptechie.com/services/paypal-customer-support-phone-number/